Timeline: 4 Months




Problem: Enliven's website lacked accessibility, usability, and trust-building elements, creating friction in the user journey and reducing customer confidence in purchasing health-related products online.




Solution: I led a four-person team to redesign Enliven’s e-commerce experience, improving accessibility and usability to increase customer conversion rates by 15%.

Team: Justin Bustos - UX/UI Designer, Ryan Kandi - UX/UI Designer, Sam Kim - UX/UI Designer

Tools: Figma, Miro, Framer

Role: UX Research, UX/UI Design, UI Design

increase in active users from last year

20%

BEFORE

AFTER

FINAL PRODUCT

This would be an ideal representation of how a user would use Enliven

U.S. Statistics

World Statistics

About

U.S. medical patients receive IV therapy annually

83%

In 2022, the global IV hydration therapy market was at

It is expected to hit by 2030, growing at nearly 8% annually

2.32 bn

4.23 bn

OVERVIEW

What is Enliven?

Enliven is a company that sells IV solutions, shots, and other health products to the private and corporate sector. This project is focused on redesigning its website’s accessibility and functionality.

Background

After understanding our needs, we began to soldify our design process.

Design Process

OUR PHASES

OUR PHASES

01/ EMPATHIZE

We will be getting answers from users on what they want in Enliven's website

02/ DEFINE

Our personas highlight the most important struggles.

03/ IDEATE

Our team drew scenarios on what our users will go through with our added changes.

04/ PROTOTYPE

Our team's development of our current design and seeing what changes we need to make.

05/ TEST

My UX Team and I conducted research using different methods

A

B

The video is half cut off which looks odd and doesn't entice users to purchase this product.

The video is half cut off which looks odd and doesn't entice users to purchase this product.

A "book now" button is not immediately visible, creating difficulty for users in finding it.

A "book now" button is not immediately visible, creating difficulty for users in finding it.

01/ Home Page

A

B

02/ Appointments

I noticed there isn't any crediblity from any Dr. which automatically decreases trust levels.

The website's layout is lacking, and despite the centrally placed schedule button, there isn't enough information to book an appointment.


The website's layout is lacking, and despite the centrally placed schedule button, there isn't enough information to book an appointment.


A

B

03/ Products

To avoid endless scrolling of the products, we should try and change the layout of the IV bags and NAD shots.

To avoid endless scrolling of the products, we should try and change the layout of the IV bags and NAD shots.

For a first time user, adding a step-by step guide would be essential.

For a first time user, adding a step-by step guide would be essential.

RESEARCH METHODOLOGY

We didn't have any existing research, therefore, we began by conducting some initial observations and changes we wanted to make for the website

Initial Observations and Thoughts

The websites are welcoming with the white spaces and the amount of information that is provided about each product and the company

Drip Hydration

IV Hydration of Austin

Lone Star IV Medics

What are other companies doing?

What are other companies doing?

Since this was our first time working within the IV and Shots industry, we wanted to look at successful IV company websites in Texas to get an idea of what's working for them

Since this was our first time working within the IV and Shots industry, we wanted to look at successful IV company websites in Texas to get an idea of what's working for them

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

We will perform a redesign of the entire website to accommodate for its customers & users through focused rapid contextual design.


Individuals seeking to improve their health.


Enliven Wellness LLC (including the owner, website designer/maintainer, marketing team, etc.).


Competitors and potential competitors of Enliven Wellness (companies selling IV solutions and shots).


Companies selling health-related products to the public.

Individuals seeking to improve their health.


Enliven Wellness LLC (including the owner, website designer/maintainer, marketing team, etc.).


Competitors and potential competitors of Enliven Wellness (companies selling IV solutions and shots).


Companies selling health-related products to the public.

A

B

C

D

SOLUTION STATEMENT

SOLUTION STATEMENT

What we want to solve?

OUR USERS

OUR USERS

Who is our Target Audience?

Who is our Target Audience?

Pain Points

"I expected to be guided throughout the website."

"I want to be able to trust the products."

"I want to trust the company."

"I found that the design of the site and its functions were not usable."

"Accessing the site was not optimal for me."

"I think the site is missing important aspects and items."

We want our users to trust the product

We need the website to be optimal for not just younger users, but elders as well

Adding a step-by-step guide for new users to navigate through the website

INSIGHTS

INSIGHTS

PAIN POINTS

PAIN POINTS

What our users think?

We segmented the personas into primary, secondary, and anti-personas.

A

B

C

ACCESSIBLITY

After noticing these problems, my team and I decided to run a WCAG accessibility test to determine the website's accessibility. We ran it through QualWeb and AccessScan, and these were our results.

PROBLEM STATEMENT

PROBLEM STATEMENT

Users are upset!

Users are upset!

The usability, accessibility, design, and functionality of the Enliven website is not optimized to accommodate all of its customers’ and/or users’ wants and needs.

The usability, accessibility, design, and functionality of the Enliven website is not optimized to accommodate all of its customers’ and/or users’ wants and needs.

01/DAVID

02/EMILY

02/Define

INTERVIEWS

INTERVIEWS

What our users think?

We segmented the personas into primary, secondary, and anti-personas.

03/Ideate

SKETCHES

SKETCHES

Ideation Sessions

Once we created the personas after our interviews, we created scenarios for the primary and secondary

INFORMATION ARCHITECTURE

This would be an ideal representation of how a user would use Enliven

Ship sites with style.

Go from design to site with Framer, the web builder for creative pros.

Get Started

Learn More

A feature that I would’ve loved to add is a hamburger menu on the side which displays all the categories. This would make the home page less cluttered and more organized

I would've loved to include a survey that users could fill out in the beginning to find out what's the best IV bag or NAD shot they need instead of endless scrolling

I would've loved to include a survey that users could fill out in the beginning to find out what's the best IV bag or NAD shot they need instead of endless scrolling

A

B

Reflection/Takeaways

What more could we have done?

The Full Design Process🧑🏽‍💻



If you're curious about the detailed research and design process behind this project, feel free to contact me!

THRIVE EDUCATION

->